For home service companies doing $250K+ a year
Qualified appointments on your calendar.A growth channel you control.
A five-minute walkthrough of exactly how it works. Watch the parts that matter to you, skip the rest, then choose a time below.
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- Every enquiry gets a text and a call within 60 seconds, day or night.
- Your ad account and your data stay yours. Media investment goes straight to Meta on your own card.
- For 14 days after launch, your setup investment comes back in full if it isn’t right for you.
15 minutes on Zoom, built around your numbers. Not a pitch.
Trusted by trades and home service companies across the Kingston to GTA corridor
Where most companies are stuck
Referrals built your company. They won’t scale it.
Word of mouth is the best work you’ll ever get. It’s also the one source you can’t turn up. When you want to add a crew, open a new service area, or fill a slow season, there’s nothing to reinvest in.
So the calendar runs feast and famine. Slammed for three months, then the board goes quiet.
And when a homeowner does enquire, someone sits on it. She filled out a form on Tuesday night, nobody got back to her until Thursday, and by then she’d booked two other companies.
Whoever answers first sets the terms of that conversation. Everyone after that is competing on price.
The companies that scale past a million treat their pipeline like their equipment. Something they invest in and maintain, not something they hope shows up.
They’re hiring
whoever answers first.
How it works
One machine. Three parts.
Nobody wants leads. What pays you is the right homeowner, booked on your calendar. Most agencies sell you one piece of this. If any part is missing, the whole thing breaks.
Traffic
The ads
Your finished work, turned into video and image ads built for your trade and your service area, running to an offer homeowners actually raise their hand for. Nothing runs until you’ve seen it and said yes, and the creative is refreshed before it goes stale.
Qualification
The screen
Two questions filter out the wrong projects and the wrong areas. Then every enquiry gets a text and a call within 60 seconds, whether it’s two in the afternoon or eleven at night, so a real person with a real project is confirmed before anyone gets near your calendar.
Conversion
The booking
The qualified ones book straight onto your calendar as an appointment, with reminders so they actually turn up. You show up and quote. Your crews stay on production.
Traffic with no filter buries you in tire-kickers. A filter with nothing coming in filters nothing. We build the whole machine, not one part of it.
The first 90 days
Why it’s 90 days to start, and not 30.
Meta needs two to four weeks to calibrate. A 30-day term means judging the campaign before it’s had a fair run.
Week 1
The build
Ad account, creative from your finished work, the two-question screen, the 60-second response, your calendar connected. No ads run yet.
Week 2
Ads go live
Your 14-day window starts. For the first few days Meta is working out who to show it to, so the numbers look uneven. That’s normal, and then it settles.
Weeks 3 to 4
First appointments
First enquiries, and usually the first booked appointments. By now we know what your cost per booked appointment actually is.
Month 2
Where it gets good
We know which ads pull the best enquiries, so the media investment goes behind the winners.
Month 3
Where you judge it
Scale what’s working, replace creative before it goes stale, and decide on real numbers. After 90 days it’s month to month, 30 days notice, no auto-renewal.
Every Monday
Four lines. No dashboard, no mystery.
If it’s working you’ll see it. If it isn’t, you’ll see that too, and what’s changing.
The report, every week
- 01Media invested$
- 02Enquiries$
- 03Booked appointments$
- 04Cost per booked appointment$
Two things to know before the call
I won’t guarantee you leads. I’ll guarantee you’re never stuck with me.
What I won’t do
Promise you a number of leads. Anyone who does is either making it up, or about to widen the targeting until anyone with a house qualifies. The count gets hit, and your estimators get the tire-kickers.
What I will do
Commit to the work in writing. Campaigns actively managed, creative kept fresh, every enquiry contacted within 60 seconds, qualified appointments on your calendar. And for 14 days after your ads go live, if it isn’t right for you, for any reason, your setup investment comes back in full. You keep every ad we made.
Those 14 days aren’t for judging results. That’s month three. They’re for judging the work: ads live, texts firing, real appointments on your calendar.
Proof
Different trade. Same machine.
Case study
Davis New Homes
A custom builder. Four homes the year we started. Twenty-one the year after.
4
Homes sold, up from 4 the year before
$0.0M
Added to the sales pipeline
<0s
Response time on every new enquiry
0%
Owner-led. You deal with Mason directly
I’m not promising you that. Anyone throwing you a number hasn’t seen your books. Ask me about it on the call and I’ll walk you through exactly what we did.
Selected work
Local Guide · 16 reviews
I’ve had the pleasure of working with Mason on several projects now, and he has quickly become my first choice for all future work. He’s incredibly creative, responsive, and consistently delivers beautiful results that exceed expectations. Working with him is always seamless—he understands the vision and brings it to life effortlessly. I can’t recommend him highly enough!
2 reviews
EthosVisuals has been instrumental in my Real Estate career, from Listings to Community Event to maximizing the impact of my social media, EthosVisuals has exceeded expectations at every turn! Whether it is on the ice, in a park, or in a crowded public space, Mason always finds a way to get the best shot and the message you are looking to share. EthosVisuals is the talent and ambition your business needs.
5 reviews
Working with Mason was such a great experience. He’s incredibly talented and creative, and you can really see his vision come to life in his work. He made everything feel easy and natural, and the final photos and video turned out beautifully. I’m so happy with everything. 5 stars!
Who you’d work with
I keep the roster small, so you work with me.
I’m Mason. I run Ethos Visuals in Ontario. I’ve done video and web for trades around here for years, and this is the part of it that actually moves a calendar.
We run your Meta ads, produce the creative from your own finished work, contact every enquiry within 60 seconds, and book the qualified ones onto your calendar. Your ad account, your data, and your media investment on your own card. I never touch it.
When we work together, you deal with me. Not an account manager, not a queue.
Mason · Founder, Ethos Visuals
Honest fit
This isn’t for everyone.
Built for you if…
- Your company does $250K+ a year in big-ticket residential work. Full replacements, full backyards, whole-house renovations. Not small repairs.
- You have a crew, or you’re building one, and they could take on more projects next month.
- Most of your work still comes from word of mouth, and you want a channel you can turn up.
- Somebody on your team picks up when a homeowner calls back.
- You’re reinvesting in growth this year, not price-shopping an agency.
Not a fit if…
- You’re under $250K a year. The investment plus media doesn’t sit inside a normal marketing budget yet.
- You’re looking for Google Ads, SEO, or a website build.
- You need a lead guarantee to say yes.
- You won’t turn up to the appointments. It sounds obvious. It’s the number one reason this fails.
- You want to judge it at 30 days.
Questions
The honest answers.
Price is on the table in the first minute of the call, before you tell me anything. Then we run your average project against what an appointment costs to book, and I’ll tell you straight whether it’s worth it at your size. If it isn’t, I’ll say so and leave you alone. Media investment is separate, on your own card, straight to Meta.
The call
Choose your 15 minutes.
Before we get on, I’ll have gone through your reviews and your photos, and pulled up who in your area is running ads for your trade right now. Price is on the table in the first minute. Then we run your numbers and I’ll tell you plainly whether it fits.
Two things worth thinking about before then: how many more projects a month you actually want, and whether the crew could take them if they showed up.
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